Tesco – How to Piss Off Your Customers!
I love corporate emails that are for the benefit of a company, rather than the customer. Where it is designed to make it look like they are doing you a favour, when it’s not!
Take the email below:
I hoped this was going to be a nice informative email, but all it did was:
- Waste my time!
- Make incorrect assumptions!
- Inform me my settings were changed without my permission!
- Contradict itself!
Let’s break the email down:
- I hardly ever use your online services? Yes, I have an account, but that doesn’t mean I’m using it all the time!
- So, I use your mobile apps? I have never used your mobile apps! I only have a very basic mobile phone that cannot use apps…
- How presumptuous. I never asked for this!
- Hang on… You just said I already had the app. What’s going on?
- Why am I having to sign in and change my settings back to what they were? Why am I wasting my time…
This email would have been so much better if it just asked you to change, giving a few good reasons like saving the planet (why can’t they just be honest and say they’re also trying to cut their costs)! Instead, the email just makes a load of assumptions, and your settings get changed without your permission…
So, thanks for wasting my time. Now I have to change it all back!
